The voice on the Today Show said that they will feature tips for surviving the cold winter. Alpaca, the best kept secret, was not mentioned as one of the tips because it is, indeed, a best kept secret.
Would anyone have bought a Snuggie if there had been no advertising? Don't think so and I believe it would have sat on store shelves. Instead, because of the marketing blitz, the company made over $43 million their first year as everyone rushed to buy a flammable, synthetic product that they thought would keep them warm.
Thankfully, the alpaca industry is beginning to move forward in a manner much like Cotton, Inc in 1998. That is the good news; the "bad" news is that it will take time. Regardless, we are optimistic and excited about this movement.
In the meantime, spread the word that alpaca is better, warmer, softer, and the natural fiber to watch for and wear in the future!
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